Basic Attention Token (BAT)
$ 0.221406 (2.16%)
Basic Attention Token (BAT) - Historical Price Chart
About Basic Attention TokenMake a Suggestion
Basic Attention Token is a digital Cryptocurrency built on the Blockchain for Advertising. The Brave browser anonymously monitors user attention, then rewards publishers accordingly with BATs. Users viewing ads will be rewarded with BATs. BATs can be used for premium content or services on the Brave platform.
Attention is measured as users view ads and content in the browser’s active tab in real time. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. Ads are then anonymously matched with customer interests using local machine learning algorithms to maximize relevance.